Direct Response Television – DRTV101.com

Switch on your television and flip the channels as you would in your usual way. Within a few channel changes you will come across a direct response television commercial, or infomercial. You'll probably pause a while longer than with the other channels or even actually stop to watch it through, even though you were originally in search of a news channel. This is the influence of Direct Response TV or DRTV.

DRTV is typically a commercial, short form (between 30 and 120 seconds) or long form (half an hour), featuring a highly demonstrable product that has mass appeal and is a solution to a common problem, and providing a toll free number so that interested viewers can place an order for the same.